Can you show which ads led to sales?
Where conversion tracking and CRM data are available and correctly connected, we can report on attributable enquiries and sales. Attribution has practical limits, which we explain in the report.
CWS Agency / Service
AI-powered advertising
Campaigns connected to meaningful outcomes.
01 / Overview
Campaigns connected to meaningful outcomes.
We plan paid campaigns around the people most relevant to your offer, develop creative and messaging for each stage, and use available data to guide changes. When CRM and conversion tracking are in place, the reporting can follow the path from ad engagement to a real enquiry or sale.
02 / What is included
Clear work from start to finish.
Audience planning, paid campaign management and reporting designed to connect advertising activity with enquiries and sales where tracking is available.
- 01Audience and campaign planning
- 02Creative and message testing
- 03Campaign setup, monitoring and optimisation
- 04Performance reporting linked to available CRM data
03 / How we work
A practical process you can follow.
- 01
Set an objective and confirm what can be measured.
- 02
Launch targeted creative with a clear conversion path.
- 03
Review results and adjust audiences, content and spend.
04 / Questions
Straight answers.
Do you manage the creative as well as the media?
Yes. Campaign planning can include the message, visual direction, testing and ongoing creative updates.
